Boulder residents invited to discuss city’s branding

Boulder residents are encouraged to attend a Feb. 19 meeting at City Hall to discuss the city’s “identity branding package” with the agency chosen to develop it.

Windfall, an ad agency based in Missoula, will attend the 10 a.m. meeting, hosted by the Boulder Transition Advisory Committee’s marketing committee.

The Boulder City Council on Jan. 22 unanimously approved Windfall’s $13,000 proposal on the Boulder Transition Advisory Committee’s recommendation. The agency came out on top of the four that submitted requests for proposals due to its “good experience” on similar projects and a “clear and concise” presentation that outlined a “logical” and “easy to understand” branding process with a “very clear” rate structure, according to the marketing committee’s notes.