Thanks to a grant award from Southwest Montana and the Tourism Advisory Council, promotional cards touting the plusses of the Boulder area will soon be spread from near Yellowstone National Park to the Glacier Park area. Boulder-area residents representing the Boulder Area Chamber of Commerce and the Boulder Transition Advisory Committee (BTAC) were informed Thursday that a grant proposal was approved and just under $1500 in grant funds would be available for the project.
Backers say the “rack cards” will be distributed around both national parks and along the route between. That area was selected because a survey by the Institute for Tourism and Recreation Research at the University of Montana found of folks passing through the Boulder area 48 percent had visited Yellowstone and 41 percent had visited Glacier.
“Promoting Boulder in close proximity to the two National Parks will provide a fertile opportunity to attract additional visitors to the Boulder area…particularly as they travel from one National Park to the other,” said the grant application prepared by BTAC and the Chamber. Plans call for printing 20,000 rack cards that promote Boulder area attractions such as Elkhorn, the health mines, hiking, fishing, biking, the local music festival, fair and rodeo weekend and more.
