In the latest deals transforming Boulder’s Main Street, Rusty Giulio and his family have bought the O-Z Motel and are nearing a purchase of Hardware Hank, targeting businesses that have anchored the city’s downtown for decades.
Roks Ventures, a company controlled by Giulio and his four daughters, closed Dec. 14 on the O-Z, Giulio said. Dan Gosselin, who had owned the motel since 1992, said the sale price was $300,000. “After 31 years running this place, it’s time to retire,” he said.
Giulio said Roks would change the name of the motel to the Roks Inn. He and his daughters Jesse, Kayla, Whitney and Soja planned to install new signage and lighten the building’s facade, creating “more of a ranch-style” look. They have hired Ed Lewing to manage the property, and expect to make room reservations available online.
