Jefferson County received an average of $9.6 million in tourist revenues in 2023 and 2024, ranking 36th out of Montana’s 56 counties, according to University of Montana research.
The biggest expenditure for out-of-state visitors was gas and diesel, at $2.72 million, followed by outfitters and guides ($1.39M) and restaurants and bars ($1.3M), as detailed in a new report from UMT’s Institute for Tourism and Recreation Research.
Since 2009, ITRR has collected tourist spending data via in-person interviews with travelers at selection locations, none in Jefferson County, and secondary sources.
