‘Real Montana’? City warms to new branding

The City of Boulder’s sometimes contentious development of a branding campaign made significant strides last week with a logo and tagline, both of which are slated to be reviewed and decided upon at the June 17 City Council meeting.

In recent weeks, city representatives involved in the branding process had expressed frustration and disappointment with Windfall, the Missoula-based agency the city hired to create the branding items and a broader marketing plan.

Appearing before the Boulder Transition Advisory Committee on June 6, Windfall CEO Jim McGowan acknowledged that the firm “should have been at more of these meetings” with city representatives